Best Fonts for Newsletters

newsletter graphic
by Aaron Burton

by Aaron Burton

It can be quite frustrating for a reader when they finally come across the exact article they are looking for but somehow can’t read it due to bad formatting. Paying attention to essential details such as the size of the font and its style is crucial for an author. The author needs to capture the mood of the message that’s being conveyed and articulate it. 

Quick research done on significant blogs like WordPress, Maildesigner365 and Groupmail has concluded that fonts that fall under the categories of Serif and San Serif are the best and universally accepted in different platforms compared to others, and it is mainly because of the easiness in blending and even with numerals. These blogs have highlighted font styles like Georgia, Times New Roman, Verdana and Arial as the most desirable fonts for email newsletters for the sole reason that they are both readable and presentable. 

Font Sizes For Email Newsletters 

Wrong articulation and conveyance of the message that authors try to pass through can cause reader grievances as well as a wrong choice of font styles and sizes which means they don’t fit the document and its content. With this, most blogs have suffered the loss of readership. It is clear that these small details do matter to readers, and they should be put into consideration. Now that people can easily access their email newsletter, the choice of font sizes and style is put to the test. Research shows that for a reader to enjoy an article, font styles shouldn’t feature closely placed letters or small size letters. It further goes to show that font sizes ranging between (22-28) pixels for a header or headliners, (14-18) pixels for the body text and (1.4-1.5) pixels for line heights is the standard for an easy read. 

One thing to note is that the font size used in mobile text input will not appear the same in a desktop text input. The best font size to use for mobile text input is the font size of at least 16 pixels. If your text inputs have a smaller font size than that, some browsers, specifically iOS browsers will have to zoom in, causing the right side not to be seen and forcing the user to manually zoom out once done. Therefore, it is mostly advised to use a body font size around 16 pixels so that the body text on your phone can be as readable as the text in a well-printed book. As for secondary text, unimportant labels, and captions, a size smaller such as 13px or 14px may be used to avoid confusion with the regular text. 

On the other hand, the best font size to use for desktop text inputs can be chosen by grouping the designs into two types, which are text-heavy pages such as articles, blogs and news and interaction- heavy pages such as a social media feed. For blogs, the primary purpose of the user is to read. There is little interaction; perhaps just clicking a few links. Secondly, heavy interaction pages involve more surfing items in a list or table, editing and typing. A Facebook feed is an example of an interaction-heavy page. 

Now, back to the basics for text-heavy pages, larger font size is the norm. Meaning: 16px as a minimum for text-heavy pages to start with so that one does not have to strain his or her eyes to see and read. As for interaction-heavy pages, smaller text sizes are mostly acceptable. 14px-16px is the norm. 

Font Styles for Email Newsletters 

Understanding the difference between the numerous existing categories of fonts is crucial. There is quite a number of them, but as it has been previously high-lightened in this article, the main two types are Serif and San Serif. Pointing out the difference between the two is achievable so as to narrow down which one is right to use for a specific task. 

A Serif is decorative in nature. It has a stroke that finishes off the end of letters also commonly referred to as the “feet” of the letters. A serif font is a font that consists of serifs, while a Sans Serif is a font that does not have serifs. The serif font has serifs that extend from the ends while the sans serif font on the left has clean and exact looking ends, in other words, they do not have the “feet” of letters. 

Serif fonts are dated way back to the 18th C when stonemasons would carve letters into a rock. In the modern world, a lot of serif fonts can be seen in works of literature such as newspapers, magazines, and books. That’s why serif fonts are regarded as more classic and refined to be used by companies who want their brands to be recognized, classy, professional and as high profile. 

A serif font portrays elegance, confidence, and trustworthy. This trail usually makes them a good fit for companies who want to appear more reputable, established, and serious. Such companies include professional businesses such as law practices, editorials, and insurance companies. The best examples of serif fonts include Georgia, Garamond, Times New Roman, and Baskerville. 

Sans serif fonts mainly focus on simplicity and the feeling of being up-to-date. Its most prominent characteristic is lack of serifs and the use of simple and clean lines of equal measurements. This feature is what makes it most preferable to web designers because they can come out more apparent or much clearer on a screen, making it legible to users. 

Sans serif channels casual, informal, friendly, and very approachable moods or feelings when used to convey a message on either a paper or digital page. Thus, companies who want their brands to appear more youthful and relatable tend to use sans serif fonts. Its unique features make it the best choice among many start-ups and tech companies who want to give people a welcoming and in-place feeling. Some of the most popular serif fonts include Helvetica, Open Sans, Proxima Nova, and Arial. 

It is vital to choose a font that’s right for your brand. The first impression counts, as it captures one’s interest to focus on the qualities of one’s brand. 

Email Platform With Most Fonts 

The email platform with the most fonts is Mailchimp. According to https://mailchimp.com, Mailchimp has more than 800 fonts available for users to pick from, and they match some critical criteria. These fonts enable one to have a wide variety to choose from and create grounds for more creativity and 

consistency for a brand. Mailchimp is a web-based marketing platform or service that allows you to have creative control and design of email newsletters and to share on social networks, associate with services you already use which enable you to track results. Mailchimp has an option box to subscribe and unsubscribe to email marketing for those who may develop interest on your work or product, usually placed on a website’s sidebar. The fonts available in Mailchimp are flexible to be used in body copy and headings, have personalities to match a brand’s message, are familiar to Google Font users and have a combination of both Serif and Sans Serif typefaces. 

Holiday Newsletters 

Different font styles match for various purposes depending on the aesthetics they create. Apart from that, while choosing unique fonts for holidays, one should never ignore the psychological impact fonts have on people’s interest in reading. For holidays, businesses can opt to use fonts that generate emotions tied to letters and evoke responses from people reading or viewing them. For holidays such as Thanksgiving, Easter and Christmas, businesses may use special fonts such as Al Fresco Mercury Scrip, Hubertus Dings, Aleka, Barracuda, Homi Scripo, Hummingbird Regular and Gentil. 

One of the best websites to access special holiday fonts is https://www.dafont.com. It is the most popular free font’s website in the world that is easy to use. To get these unique occasion fonts, follow the following steps: 

• Visit https://www.dafont.com in a Web browser on their computer 

• Click the font category as there are several of them listed in a red rectangle close to the top of the window 

• Scroll down to view the fonts available in the category 

• Once you find the font that you want, click download. 

• After clicking download, locate the file and extract it. 

• Once the download goes through, double-click the downloaded file to open it. 

• Right-click the file and install the font. 

FAQ
Where to get free fonts for newsletters? 

There are various websites that you can download free fonts from. The most common ones are Google Fonts, Font Space, Dafont, 1001 Fonts. 

What are the best font combinations? 

Future Bold & Souvenir, Rockwell Bold & Bembo, Helvetica Neue & Garamond, Super Grotesk, Montserrat & Courier New, Amatic Sc & Josefin Sans, Century Gothic & PT Serif, Raleway & Lusitana, Source Sans Pro & Times New Roman. All these fonts can be found from the sources mentioned above. 

What are the best fonts for san serif newsletters? 

The best fonts for San Serif newsletters include PT Sans Pro, Helvetica, Verdana, Avant-Garde, Future, Arial, Franklin Gothic, etc. Increase your customer interaction by using these fonts on your newsletters. 

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