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20xMedia / The Scale Shop

A sharper presence.
A smarter business.

AI + digital studio

We build brands, websites, and AI systems
that help your business move forward.

Schedule FREE AI SEO Audit
Intelligence, multiplied.

Three disciplines.
One clear direction.

01AI agents & automationPhone agents, website assistants, and connected workflows that keep inquiries moving.

Keep the conversation going.

You’re busy. Your customers still need answers. AI agents help turn missed calls and website questions into useful next steps.

How it works

Phone agents answer when you can’t. Website chatbots answer from your approved business information. Connected to your tools, they can book appointments, capture leads, and pass tasks to your team.

Better with every improvement

We review answers, bookings, and handoffs, then refine the knowledge and workflows. Less repetition for your team. A clearer experience for your customers.

Cedar Home Services · fictional business

A call, taken care of.

CustomerAI assistant
Customer

Hi! Can I book an AC tune-up?

Sample appointment scheduled

02SEO & discoverabilityHelp the right customers find you through technical SEO and useful content.

Be found by people who need you.

Your next customer is searching for help. Clear, useful service pages help them discover your business and understand what you offer.

How it works

We connect real customer searches to the right pages, improve your site’s technical foundations, and make your services and locations easy to understand.

Better with every improvement

We review search queries, clicks, and inquiries to improve content and fix obstacles. The goal is more relevant visits and useful inquiries; rankings aren’t guaranteed.

Cedar Home Services · fictional business

Be there when they search.

cedar.example / ac-tune-ups
AC tune-ups, without the hassle.

Local service. Clear answers. A comfortable home.

Find your serviceUnderstand the offerRequest a visit
A clearer path from search to inquiry

03Branding & websitesDistinctive identities and carefully built websites that turn attention into action.

A clear identity. An easier decision.

People need to understand your business before they choose it. A consistent brand and a clear website make that first impression count.

How it works

We bring your identity, message, and pages together. Visitors can see what you offer, find answers, and take the next step on any screen.

Better with every improvement

We test speed, accessibility, and contact paths, then use real visitor behavior to improve the experience. Easier to use. Easier to get in touch.

Cedar Home Services · fictional business

Make the next step clear.

cedar.example
cedarHOME SERVICES
A little care.
A comfier home.

AC repairs and tune-ups, explained simply.

One identity. One clear next step.

Built around your business

Your next customer
is already calling.

On a job or off the clock? An AI phone agent can answer calls, capture details, and book appointments in your connected calendar.

Explore AI integration
Voice agent / example

Caller:Can I book a service visit?

Agent:Of course. Let’s check the available times.

Answer → qualify → schedule

More time.
Fewer missed opportunities.

Booked work. Hours returned. Qualified leads. Published examples of the outcomes our services are built to improve.

See the evidence by service
$1k+

A booked job after hours.

ServiceTitan describes an AI phone agent booking a Sunday furnace call for Riley Plumbing Heating & Air that became a $1,000+ job.

AI phone agent · one vendor-reported customer example, not typical revenue per call.

Read the source
142 hrs

Less repetitive support work.

RB2B reported 142 hours saved in one month when Fin handled 60% of its support tickets—an example of an AI assistant taking routine questions off a team’s plate.

Website/customer support AI · customer-reported on Intercom; volume-specific, not a forecast.

Read the source
23%

Qualified leads from search.

Organic search produced 23% of qualified leads in CallRail’s cross-industry benchmark—connecting discoverability to business inquiries.

SEO · 2025 platform data; share of qualified leads, not a promised increase.

Read the source

Published customer examples and industry data—not 20xMedia client results. Outcomes depend on your volume, tools, and implementation.

A clear plan.
A considered build.

From the first conversation to the next improvement, every stage has a purpose.

Choose a stage to see how we work.

Start with the problem worth solving.

We map your customer journey, review your current tools, and identify where time or inquiries are being lost. Together, we agree on the first priority and what success should look like.

A defined scope, a practical plan, and a measurable starting point.
Discover in practice
Find the missing handoff
A call after hoursWho picks up?
A question on your siteWhere does the answer come from?
A follow-up to sendWhat happens next?
Discover the gaps before choosing the solution.

A few questions,
answered.

All questions